As a former in-house fiction editor for a large publishing company, I read a lot of slush. (Yeah, I’m dating myself. This was in the days when editors still read slush.) Now, as a writer who critiques and edits manuscripts on the side, I get to read unsolicited manuscripts before they land on agents’ desks. (I say agents because many publishing companies don’t read slush anymore.)
Here’s what I can tell you about reading slush. It’s boring. Boring, boring, boring. Same old stories, same old characters, same old writing style. Mostly. When somebody does something–anything–a little different or exciting, it’s a great day!
Why more people don’t recognize the importance of hooking agents and editors with a superlative title, I have no idea. I have reason to believe many books out there (probably including my own I Was a Teenage Popsicle) sold mostly on the strength of their titles. I can tell you unequivocally that a great title will get your book read and possibly bought faster. A zippy title is gold for a publishing company’s marketing department. It can get your book better shelf placement, which means, in turn, that you’ll attract more book buyers.
Here are a few tips to keep in mind when creating your one-of-a-kind title:
1) Make it witty. The Hitchhiker’s Guide to the Galaxy is my all-time fave title. Recent YA titles I love include How to Say Goodbye in Robot and The Reformed Vampire Support Group.
2) Make it bizarre. How can an agent or editor not love a title like last year’s Soul Enchilada?
3) Keep it short. There’s something about a one-word title like Holes or Speak…
4) Tug at the Heartstrings. The award-winner in this category has to be Hope Was Here. It’s the ‘Was’ that gets me every time.
5) Keep ‘em guessing. In this group, I like Robert J. Sawyer’s Calculating God. You immediately wonder, how can you calculate God? A construction like “What So-and-So Learned While Doing Such-And-Such” works well, too, but keep it witty. (See tip #1.)
What are some of your fave titles? Do you have any of your own title stories to share?



